A A L T O : C H R I S T M A S : P R O M O T I O N

C H R I S T M A S

We would like to give you the mostwonderful Christmas 2009

A A L T O P R O M O T I O N

A Legend Making waves since 1936

The philosophy behind the Alvar aalto vases and his shape represents all Iittala objects thatare mindmade by both designers and craftsmen. As sensitive and inteligent response to everyday situations, mindmade objects are pure union of function, form and quality, that demonstrates our core philosophy of lasting everyday design against throwawayism.

Our first Christmas gift to our dear customers and clients

25% Discount

on the Alvar Aalto Collection until end November 2009

We have put up an inspirational Christmas setting with a lot ofTomtar and maybe even some Trolls, that will create a very beautiful and traditional holiday for you and your family

Warm Welcome to our store and showroom

Jonas, Victoria & Crew

W E S A Y H E L L O T O :

M I N I M A R K E T

C O S T U M E P A R T Y

Minimarket follows up their fairytale inspired SS09 collection with another theme filled with surreal characters, ranging from the Pink panther and Tin man to the Lion and Penguin.

Inspired by an old photo of a costume party from 1919 in Pennsylvania, the collection is based on the crowd you would like to hang out with at a costume party and all garments are inspired by the characters wearing them. The characters influence can also be found in the details. For instance, there is the knitted sweater with a tummy like a cartoon mouse, the wide, maroon dress for little red riding hood and the jersey print of lion fur.


A typical detail for this collection is the soft, wide and open pleats as seen on the gingerbread shirt collar, the front of the tin man shirt as well as the whole Tin man skirt.



A consistent part of the pattern scheme for FW09 is stripes. Most of them horizontal, which comes in cotton, wool and silk in various colours. The palette consists of saturated hues of maroon, olive, orange, heavy blue and brown. Also typical for minimarket is to work a lot with skirt suits, now in three parts – skirt, vest and jacket.

The fabrics range from wools and mohair, and a new fabric for minimarket – suede. One of the designers’ personal favourite looks is the black suede suit paired with a pointy shoulder blazer and trousers with box pleat below the knee. Another favourite dress piece is the strappy dress in brown suede.

As minimarket is launching the diffusion line – MINI FOR MANY – the minimarket line turns to be more dressed up, and the materials, details and silhouettes are more advanced. Minimarket has also developed their accessory line, which now consists of gloves, bags, shoes, scarves, hats, sunglasses belts and bow ties. The line of shoes has evolved into three styles.

The idea with mini for many is to reach a wider target group than they could reach with Minimarket alone. The shapes and fabrics are more basic compared with the minimarket line. They use a lot of jersey and cotton for the spring/summer collection and basic wool and viscose for autumn/winter. As a result the prices are lower, the clothes are easier to clean and the customers are younger.

History of the brand
Minimarket is a Swedish clothing label designed by sisters Sofie, Pernilla and Jennifer Elvestedt. Minimarket was awarded “Best designer of the Year” by Swedish ELLE magazine in 2007.
The design philosophy is based on using opposites for perfect balance. It is proper contra sensual, comfortable combined with extravagant. The three sisters all vary widely in taste and style and it is the inspiration in finding a unifying path in design that inspires the group.
In autumn of 2007 Minimarket designed a capsule collection for The Museum of Modern Art in Stockholm. Today Minimarket is sold in 30 selected stores in Sweden and 17 other countries in Europe, the US, Asia and Australia. STYLE:NORDIC is proud to be the exclusive supplier of this fantastic brand in Singapore.


For more information, high resolution pictures or anything else, please contact:

Jonas Ericsson +65 6423 1373 or jonas@stylenordic.com






“I just say, Don’t forget to play…”
- Alvar Aalto, architect and designer, Finland

It is with honest and passionate Scandinavian mantras like this that STYLE:NORDIC is birthed into a cosmopolitan city like Singapore. Presenting an entire host of Scandinavian design sensibilities in a highly conceptualised environment situated at a locality both steeped in rich heritage and ranked high on the styles stakes – Ann Siang Road.

Paying homage to the aesthetically pleasing and undoubtedly functional design solutions from Sweden, Finland and Norway – furniture, apparel and accessories, home accessories and furnishings – STYLE:NORDIC also aims to promote Scandinavian style and infuse its influences in Singapore. A keen purveyor of the best the Nordic region has to offer, the company offers cutting-edge fashion labels like Junk de Luxe, Nudie Jeans, minimarket, Marimekko and leading home and office furnishing brands including Design House Stockholm, Iittala, Artek, HÅG, OFFECCT and Swedese. All in a shophouse-space spanning more than 250 m².
A perfect marriage of contemporary design, smart features, clean lines and absolute refinement, it is without doubt that with a product offering as enticing and exhilarating as this, STYLE:NORDIC provides a holistic fashion, home and lifestyle experience like no other. That of course is simply, true Scandinavian appeal, presented in a fashion unique to Singapore.


O N E : S T O P S C A N D I N A V I A

D I A N A O R V I N G

WE ARE HAPPY TO SAY HI TO DIANA ORVING AGAIN

You could call Diana Orving the Swedish Stella McCartney - but that wouldn't be totally fair, Diana Orving most certainly has her own strong way of expression. She has her own true design signature: foldings, croppings and fluid silhouettes in black and muted colors. It's feminine without being girly, I guess you could call it grown-up fashion. Sometimes she is actually called “the Queen of Drapes”, and considering it is created by a 23 year old self-taught designer, it's absolutely amazing. Don't you think?

The focus of Diana Orving's collections is a desire to explore and try to understand the importance of the garments and apparel power from a personal as well as from a broader cultural perspective. She finds her inspiration in people, their movements and stories, in how each one makes use of clothing to show how they want to be perceived by their surroundings.

Diana Orving fall/ winter 2009

“COVER”

Diana Orving´s Autumn/Winter collection 2009 is characteristic to her previous work, as it continues the on-going process of exploring the relationship between the garment and the wearer. The collection epitomises Orving´s visual language of form and proportion, contrasting elements, and the transformation of the garment itself as it is being worn.
”Cover” is based on the concept of feeling protected versus the feeling of being vulnerable, and covered versus bare. This is translated and shown through garments, which are constructed by a combination of solid and sheer fabrics that either cover or reveal the skin.

For this collection, Orving, in collaboration with Graphic Designer Johan Hjerpe, have created a pattern of soft organic shapes depicting body armour and metal mesh­– hard materials that predominantly have been, and still are used as protective and shielding entities. By applying the pattern on to silk fabric that adapts to the shape of the body, the effect is a juxtaposition of hard against soft.
Intricately constructed garments with cut out sections, lets unexpected parts of the wearer’s skin peep through. As a result they create vulnerability like an Achilles heel, and is only uncovered by movement.
By printing the pattern in a metallic gold, the shield instead transforms into a decorative feature. With a nod to historical ornaments the pattern is applied on to jersey tops to form a decadent necklace or collar.

The silhouette of ”Cover” is more close fitting than Orving´s previous work. The collection features garments that are cut to follow the shape of the body without restricting its movement. However, Orving´s typical use of draping and generous shapes is still a strong element, but the draping technique has become more refined and structured.
Strength comes through in much of the tailored detailing and a colour palette that starts at grey and disappears at black, with blasts of muted colours of plum, emerald green, royal blue and metallic gold.

Seeing Orving´s creations on a hanger, it is hard to visualise how the body fits in. By improvisation and by trying on the toilles on herself and on her friends, the toilles develop into garments by going through a process, based upon how they act, look and feel on the body. This is typical of her designs, where the interaction with the wearer is the focal point. Perhaps as a result of being self-taught, Orving has found ways to create garments which in a sense manoeuvre the body and which supports certain movements, all depending on the specific construction and detail of the garment itself.





For more information, high resolution pictures or anything else, please contact:

Jonas Ericsson +65 6423 1373 or jonas@stylenordic.com

A D D I N G C O L O U R

ORANGE REVOLUTION, SGD 199.00

WE PROUDLY GIVE YOU

ADDING COLORS FROM SWEDEN

CODE RED, SGD 199.00

It is believed that the world’s first plastic watch was designed in Naples, Italy, in 2003 as a response to the city’s high crime rate. Neapolitans wanted to wear classic-style watches without worrying about them being stolen. When the founders of TRIWA visited Naples, they saw the potential in this new design.
They were tired of the pale colors typical of Scandinavian fashion and saw an opportunity to “add colour” with this new product. Once back in Sweden, they sat at the drawing board and developed the first-ever completely orange watch – the Orange Revolution. The Swedes were enthusiastic about the new watch and liked the idea of adding a bit of colour to their outfits. Within a few months, TRIWA had presented an array of colour schemes and set out to “add colour” to new markets. With its modern material, bold colors and unique designs, the TRIWA line of watches today aims at adding colour to the world.

GREY DANDY, SGD 230.00

The company

TRIWA was established in 2006 with the purpose to design, manufacture and market playful watches. The inspiration came from Italy where watches are more seen as accessories than time pieces. By offering watches in exciting materials and colors TRIWA’s vision is to offer products that can be changed according to mood and fashion. TRIWA aims to be a leading accessories company that continuously offers cutting edge fashionable products with competitive prices.

"Don’t forget to play…”
- Alvar Aalto, Finnish Architect & designer

It is with honest and passionate Scandinavian mantras like this that STYLE:NORDIC is birthed into a cosmopolitan city like Singapore. Presenting an entire host of Scandinavian design sensibilities in a highly conceptualised environment situated at a locality both steeped in rich heritage and ranked high on the styles stakes – Ann Siang Road.

Paying homage to the aesthetically pleasing and undoubtedly functional design solutions from Sweden, Finland and Norway – furniture, apparel and accessories, home accessories and furnishings – STYLE:NORDIC also aims to promote Scandinavian style and infuse its influences in Singapore. A keen purveyor of the best the Nordic region has to offer, the company offers cutting-edge fashion labels like Tiger of Sweden, Nudie Jeans, Odd Molly, Rodebjer and leading home and office furnishing brands including Design House Stockholm, Iittala, Artek, HÅG, OFFECCT and Swedese. All in a shophouse-space spanning more than 250 m².
A perfect marriage of contemporary design, smart features, clean lines and absolute refinement, it is without doubt that with a product offering as enticing and exhilarating as this, STYLE:NORDIC provides a holistic fashion, home and lifestyle experience like no other. That, of course is simply, true Scandinavian appeal presented in a fashion unique to Singapore.


O N E : S T O P S C A N D I N A V I A

For more information, high resolution pictures or anything else, please contact:

Jonas Ericsson, jonas@stylenordic.com or +65 6423 1373



STYLE:NORDIC PTE LTD, the company with the vision and mission to introduce Scandinavian Design in South East Asia. Our store and showroom offers everything from tableware to eveningwear, carpets and chairs, furnishings and fabrics – all in the range of “must haves” for the true Scandinavian Lifestyle. Please have a first look at WWW.STYLENORDIC.COM

R E M E M B E R : S E P T E M B E R

N E W A R R I V A L S

The other day we recieved the new collection from our Danish brand Junk de Luxe.Typical Danish sophistication and style, reinterpreted with a modern spirit: The result is a modern neo-day-dandy, elegant yet also quirky casual, perfectly at ease on the formal and informal environments.

I I T T A L A G O U R M E T S P E C I A L

What is Autumn and Singapore without delicious food? And of course we thinkthat the best to use to create the best dishes are Iittala’s fantastic products.Therefore we have a special Kitchen Promotion going on during September.We give you 25% Discount on Iittala’s pots, pans and accessories.

FILIPPA K IS OUT !!

We are waiting for our new brand

TIGER OF SWEDEN

that will arrive end of October.

Meanwhile we are selling out all Filippa K Men and Women with

50% DISCOUNT !!

Warm Welcome to the Store and Showroom!

Jonas & Crew

M A K E : W A Y M A K E : W A Y

It's time to really make way for new arrivals.

20% ADDITIONAL DISCOUNT

on our fashion.

WELCOME!